Why the Responsive Web Design Is So Essential?

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Responsive web design is playing an essential part in website designing right now. You may not understand it’s necessary as an individual and may be new to this term. But as a designer, the importance of responsive web design is evident; it’s an approach that suggests that the design & development should be responsive to all user’s environment and behavior based on the screen they are using, the platform & orientation in action. The whole idea of responsive web design is to follow the practice that consists of flexible grids & layouts, images, and intelligent use of CSS media queries. 

However, as an individual, you may have doubts about whether your business website needs a responsive web design or not. Here in this article, we will clear all your queries along with the importance and impact of converting your website into a responsive web design. Keep reading!

What is Responsive Web Design?

Let’s give you a quick explanation of what responsive design is and how it works. Responsive design is the best way to put a website together; it automatically adjusts the website content, images, and every other element to match the screen size to make it more appealing and attractive for users. Imagine opening a website on your smartphone that is scattered; you cannot read the whole content; the images are too large than the screen width. It will eventually leave a bad first impression on the user, and they will exit the website without giving another second. 

Eventually, responsive web design aims to avoid the hassle of resizing, zooming, panning, scrolling problems that occur when websites are not optimized for devices. Such websites are challenging to navigate and cost many potential customers. It is easy for customers to get frustrated on such non-optimized websites, as they fail to figure out how to take action on the site.

Responsive website design has replaced the need to design a separate mobile website for smartphone users. So, instead of designing multiple websites for different screen sizes, you can create just one responsive website that scales up or down automatically to match the device it’s being viewed on.

Making an Investment in Responsive Design?

We are now living in a multi-screen society. The multi-screen is important as it makes the site viewable across all the devices possibly exist. Every user uses a different device, and with responsive web design, they will see an optimized version of the website. You don’t have to invest extra in getting a separate mobile website. If you want to convert your existing web design into a  responsive web design, we can assist you.

You cannot outrank your competitors if you don’t have a responsive website. As stats show us that the number of mobile viewers is more than desktop users. Additionally, smartphone users are increasing globally every day. Moreover, in early 2015, Google announced that mobile responsiveness is essential if you want to rank higher on search engines. So basically, if your site is not optimized for mobile devices, you fail to offer a good user experience, according to Google algorithm.

Benefits of Choosing a Responsive Web Design for Your Website Include:

  1. Cost-Effective
  2. Flexible 
  3. Excellent User Experience
  4. Search Engine Optimization 
  5. Easy Management

1) Cost-Effective

Maintaining a different site for your mobile users is not a smart idea, and neither is it financially an intelligent move. By utilizing responsive web design, you save money and the efforts and resources used to create separate websites.

2) Flexible

A responsive web design is flexible, and you can easily make changes. Flexibility is a huge advantage, as you don’t have to make changes to every design separately. Whether it’s a content error or a design error, all you need is to edit it once, and it will automatically change eventually.

3) Excellent User Experience

The most crucial goal of a website is to offer an excellent user experience as it creates a good impression and reduces the bounce rate on the website. Optimized images, videos, and content appear as a professional website. No user will be interested in becoming a customer if your website seems unprofessional. To increase your chances to convert every visitor into a customer, fantastic, you need professional speed optimization services. Remember,

4) Search Engine Optimization

SEO is a strategy used to bring organic traffic on the site and rank it higher on search engines. So the higher you rank on search engines, the more organic traffic you will get on the site.
And what part does responsive design play in search engine optimization?
Well, responsive web design can help with SEO because Google, as mentioned, gives preference to mobile-friendly websites. In combination with other SEO factors, responsiveness can help give you a significant boost in search engine results.

5) Easy Management

Most of the online businesses, especially the startups, don’t have enough time or resources to update the changes now and then. So, rather than hiring a designer and paying them monthly to handle updates on your websites, it’s better to take professionals’ services and go for a responsive design.
They are easy & quick to make changes, and you can do it yourself too. Moreover, having just one website makes it easier to manage your marketing strategy. You’ll never have to wonder if you should link the mobile or desktop site on a social media update or question whether or not all of your redirect links will be working on getting the right visitors to the right site. Responsiveness takes much of the stress out of managing a business website.

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