Graphic Design and web design may have a lot of similarities, but 7 ways set them apart.
On the level scale of creativity, graphic design and web design both share many similarities. To excel in both fields requires a good understanding of typography, design principles, graphics, and ideas that stand out in the competitions. However, even if they share some same graphic and web are still different in the end, web and graphic design are various pursuits with varying areas of expertise.
1. Responsibility of Load time & Files Size
It’s not the horror movie that keeps the web designers awake at night – it’s the big file size that haunts them.
A web designer is all about great ideas and aesthetics, but optimization is equally important too. All the images, animations, motion graphics, and other graphical elements should look great and compact enough so they can load quickly on every device. Bad user experience is a result of long load times and higher bounce rates.
Whereas, the only time a graphic designer might care about file size is when they’re trying to fit that vast promotional banner into the back of their compact car.
2. Who faces the Typography Hurdles More?
Web designer or Graphic Designer?
When it comes to typography, graphic designers have no hurdles, and they can use pretty much any font of their choice without worrying too much about how it will look in the final result – as long as they are using a good printer.
However, Web designers have to take care of many things before they select a font type. They have to consider how the font will look on different browsers and screen sizes.
3. Who Does the Ongoing Working? Web Designers or Graphic Designers?
A website is a living thing that goes through ongoing changes and improvements; it never ends for web designers. Websites require rewriting of content or changing of a call to action as the brand identity changes. Moreover, eCommerce sites need continuous product and navigation updates to increase conversions.
Whereas a professional graphic designer signs off on a proof, that’s usually the end of that project. But a web designer’s work is ongoing.
Much like a city planner, web designers need to forecast how a website might grow and allocate space to accommodate changes. And they need to keep in mind that people without web design skills might be the ones making future edits.
A web designer is concerned with how a design’s functions will work, while a graphic designer spends their time and focuses on creativity.
4. Who has to think about the Broad Application of Designs?
Web Designer or Graphic Designers?
Graphic designers always work within a concrete specification — they create their designs with a square peg that fits one square hole. However, a professional web designer works towards creating a peg that fits every hole, regardless of size or shape, without cramming or breaking the design.
Web designers need to consider scale. Typography, images, and other visual elements get scaled up or down with screen size. The goal is for all these elements to be readable and make for a good user experience on any device.
Web designers aren’t confined by canvas size, but they need to consider all the possible ways a site will be displayed. Good, thoughtful web designers strip a design down to its essential elements for a consistent user experience.
5. Who has an ongoing relationship with the Audience?
Web Designers or Graphic Designers?
Websites’ performance depends upon organic traffic and repeats visitors. When you have visitors interested in your products or services, they visit your websites more, and if you have problems on your website, your audience will surely notice.
So, if your website suddenly stops performing well, reasons may lie in your web design, and it needs a complete audit and changes. Web designers come to charge here! Online platforms are a superhighway for opinions and feedback. All you need to do is stay updated with your visitors’ comments, as they may leave you genuine feedback for improvements.
Now let’s take an example of a billboard: The audience may not like the color scheme, the tagline, the picture quality, but this doesn’t mean that someone will call up to complain about the design company. Once the agency has finalized the design, the graphic designer is not responsible later.
Moreover, one more critical feedback of success and failure is given by Google Analytics to Web Designers. It is a part of a web designer’s job to look at the analytics and take needed actions to improve the website performance numbers. Bounce rates, keyword referrals, and popular content are just some of the data a web designer can use to figure out what’s working and what isn’t.
6. Who works along with Developers? Web Designers or Graphic Designers?
Good communication plays an important skill, whether you are a web designer or a graphic designer. Every project has its uniqueness that should be clear, and it’s essential to meet the client’s expectations from the project. Make sure you get clarity of the project with as many questions as you want to ask, and get clients to give feedback on every step of completion. Moreover, explain your work process to the client for smooth work.
However, when it comes to web designers, they are often aligned to work and a back-end developer that works on the functionality code. Both you and the front-end developer or web development team need to understand the design and all its intricacies.
Make sure that the clients understand the design possibilities and limitations before working on their web design. Moreover, clear communication is needed between the Website designers and web developers, so every step of the design fulfills its intended goals.
There is a possibility that as a web designer, the vision you make changes as it moves forward to develop for the final set of coding.
Web designers hand off wireframes and prototypes to developers to be translated into functional code. With so many hands in a project, it’s easy to lose focus on a designer’s original goals.
7. Who uses Creativity to Communicate? Web Designers or Graphic Designers?
Indeed, Web Designing and Graphic Designing are both visual mediums — both jobs include planning for visual correspondence, and they rely upon the agreement among copy and visual components to put forward the story. Although their limits cover, both exist as various controls, with different subject matters essential to the website composition measure.
What do you think makes Web designers different from Graphic Designer? Share your views with us in the comment section below.